White Cloud's Beginning
Founded in Spring of 2015, White Cloud Communication was born as a result of Cassie's love of building relationships and spending as much time as possible in the mountains of Idaho. Cassie has effectively worked within the outdoor, fitness, active lifestyle, adventure travel, fine wine & food and financial services industries for over 12 years. With Cassie's breadth of knowledge and experience in public relations, communications, media planning, marketing strategy, social media and more combined with a intrinsic love of connecting people, places and things, White Cloud was born.
Why White Cloud?
The team of fun-loving, hard working, bad-ass women of White Cloud collectively bring 40+ years of experience mixed between in-house brand, agency and journalism, curating wide angles of perspective and a progressive vision for today’s ever-changing digital landscape. We are active participants and leaders, putting forward an authentic voice for our partner brands, reinforced by carefully considered public relations and communication strategies, deployed in a no-nonsense style of execution to generate meaningful results. Above all, we take pride in our deep network of genuine relationships between clients, industry peers and media alike.
FOUNDER, CLIENT DIRECTOR & IPHONE PHOTOGRAPHER
Born and raised on Vashon Island, WA with many of her formative years spent in the mountains of Sun Valley, ID, Cassie is an avid outdoors and adventure enthusiast. After graduating from Lakeside School in Seattle, Cassie spent four years earning an economics degree and gaining national recognition on the lacrosse field at Colorado College.
Since college Cassie has made a point to travel the world and take on new adventure at every corner, within her career and otherwise. Following years in marketing at GMR Marketing in San Francisco on the Visa account team and at Grand Targhee Resort, Cassie moved home to Sun Valley (Ketchum, ID) to take on a rapidly growing role as Smith Optics' communication manager, where she oversaw global communications strategy, PR, product launches and media planning across all channels. Prior to founding White Cloud Communication spring 2015, Cassie had amassed over 10 years of brand and agency experience within the active lifestyle, resort and financial services segments managing communication strategy and integrated marketing.
When not in the office, you can find Cassie somewhere deep in the mountains on her bike, skis or sleeping under the stars with her spunky pup, Kirby. Or sipping the occasional margarita in the sunshine.
Manager of partner Success
Raised in western New York, Jesse spent her winters skiing the moguls with her freestyle team and her summers exploring the Adirondacks and Canadian provincial parks with her family. She headed west for college, graduating from the University of Denver with a BSBA in Business, and a MS in Marketing. On the weekends, she minored in cliff-hucking, competing in the Freeskiing World Tour qualifiers, working in Breckenridge ski shops and writing for publications like Powder and Skiing magazines in her free time.
Most recently, Jesse headed up North American Marketing for one of the fastest growing ski brands in the world, The Faction Collective. Here, Jesse not only met her ski idol, Candide Thovex, but she also worked to integrate all North American strategy – aligning paid, earned and owned efforts of the global brand, all while skiing alongside some of the world’s best athletes.
Now based in Sun Valley, Jesse is excited to join White Cloud Communications’ team of badass women, bringing her passion for the outdoors and story telling enthusiasm to their ranks.
creator of opportunities & client happiness
Homegrown in Durango, Colo., MJ migrated from the Southwest to the Northwest via a short stint in the Tetons pursuing her career and of course all the adventures along the way.
After earning a journalism degree, with a minor in I-70 ski traffic navigation, at the University of Colorado, MJ quickly found a career with “her people” in the outdoor industry, inspired by those who follow their passions.
MJ brings eight years of PR & Marketing experience split between agency and brand. Following her time at Verde PR managing various outdoor, active lifestyles, natural living and actions sports clients, she joined the in-house marketing team at K2 Skis HQ’s where she was responsible for integrating global product marketing across all aspects of the business.
With proven record of teammate success (read: 2016 Greater Yellowstone Sub-Regional Gelande Quaffing champs) MJ is excited to join forces with Cassie and offer a holistic perspective and fresh approach to all White Cloud Communication services.
Based out of Durango, Colo.., MJ is often found adventuring with her lovable canine sidekick, Simon (as pictured).
A natural communicator since an early age, Casey began her career in public relations and integrated marketing at a boutique agency in Portland, Oregon where she gained years of experience working with consumer packaged goods and travel brands. Years later, her career took her to San Francisco where she worked as a publicist in the hospitality industry for hotels, wineries, chefs, and restaurants.
With innate strategic communication skills and an eye for detail, Casey aims to help brands and businesses strategically and authentically tell their story. Using the appropriate marketing channels, she helps connect her clients to their target audiences in a way that emotionally captures to create a customer for life.
Current and past clients include, The Adirondack Experience, the Museum on Blue Mountain Lake; House-Autry Mills; The Wine Road of Sonoma County; Kettle Brand Chips; Yogi Tea; Pamela’s Products; Chipotle Mexican Grill; Bucksnort Rootbeer; and more.
When she’s not behind her computer developing strategies to further her clients’ goals, Casey can be found hiking and camping, in the yoga studio teaching a class, or traveling internationally to bucket list destinations.