White Cloud's Beginning

Founded in Spring of 2015, White Cloud Communication was born as a result of Cassie's love of building relationships and spending as much time as possible in the mountains of Idaho.  Cassie has effectively worked within the outdoor, fitness, active lifestyle, adventure travel, fine wine & food and financial services industries for over 12 years. With Cassie's breadth of knowledge and experience in public relations, communications, media planning, marketing strategy, social media and more combined with a intrinsic love of connecting people, places and things, White Cloud was born.

Why White Cloud?

The team of fun-loving, hard working, bad-ass women of White Cloud collectively bring 40+ years of experience mixed between in-house brand, agency and journalism, curating wide angles of perspective and a progressive vision for today’s ever-changing digital landscape.  We are active participants and leaders, putting forward an authentic voice for our partner brands, reinforced by carefully considered public relations and communication strategies, deployed in a no-nonsense style of execution to generate meaningful results. Above all, we take pride in our deep network of genuine relationships between clients, industry peers and media alike.

Our Team:



Born and raised on Vashon Island, WA with many of her formative years spent in the mountains of Sun Valley, ID, Cassie is an avid outdoors and adventure enthusiast.  After graduating from Lakeside School in Seattle, Cassie spent four years earning an economics degree and gaining national recognition on the lacrosse field at Colorado College.  

Since college Cassie has made a point to travel the world and take on new adventure at every corner, within her career and otherwise.  Following years in marketing at GMR Marketing in San Francisco on the Visa account team and at Grand Targhee Resort, Cassie moved home to Sun Valley (Ketchum, ID) to take on a rapidly growing role as Smith Optics' communication manager, where she oversaw global communications strategy, PR, product launches and media planning across all channels.   Prior to founding White Cloud Communication spring 2015, Cassie had amassed over 10 years of brand and agency experience within the active lifestyle, resort and financial services segments managing communication strategy and integrated marketing.

When not in the office, you can find Cassie somewhere deep in the mountains on her bike, skis or sleeping under the stars with her spunky pup, Kirby.  Or sipping the occasional margarita in the sunshine.

i: @cassieabel


creator of opportunities & client happiness

Katie has a diverse background in nurturing national and local media relationships, developing brand strategy and executing successful events of all sizes. 

She is currently focusing her PR efforts on driving brand awareness online by blending traditional and digital marketing strategies. 

Previously, Katie was a PR Account Manager at Backbone Media, where she worked on local and national outreach and activations for Eddie Bauer, REVO Eyewear, KleanKanteenand National Pistachio Growers. Katie can be found adjusting to east coast skiing, exploring trails by foot and mountain bike and leisurely tubing down a river in the summer.

i: @kwolly





IMG_9105 (2).jpg

New to the White Cloud team, Krista is in pursuit of her Master of Business Administration from Boise State University and brings with her tons of refreshed energy. Krista graduated from the University of Oregon with a BA in journalism and communication + a minor in business and brings six years of experience in the nonprofit public relations sector. Passionate about bringing stories to life to improve the bottom line and reach strategic goals, Krista is also an event planning pro.

Krista tackles challenges with curiosity, determination and efficiency while keeping an eye on the big-picture and tiny details. When she’s not working at White Cloud, you can find her chasing after her spirited pup, Parley, channeling her inner downhill champion on the slopes, figuring out how to make game taste its best, or plotting her next travel adventure. 

i: @kdetwiler


Proof: @whitecloudcommunication

Life is better under the open sky.