May is Skin Cancer Awareness Month: Wear Sunscreen.

Spring is in the air, temperatures are warming up, the days are longer and our long-hidden winter skin is suddenly exposed to sunshine. Yikes.

Factors like these make May a perfect month for Skin Cancer Awareness.

According to the The Skin Cancer Foundation, more than 3.3 million people are diagnosed per year with skin cancer, making it the most common form of cancer in the United States.

Ironically, it’s also the most preventable.

Our friends at Beyond Coastal Sunscreen who share the same hometown as White Cloud Communications right here in Sun Valley, Idaho (and yes, and just like the name, our valley gets a lot of sun) know a thing or two about proper sun care.  

Sun Valley trails in the summer. 

Sun Valley trails in the summer. 

Before we head out on the trails, rivers or lakes this summer we want to not only share the importance of wearing sunscreen, but also the importance of selecting the right sunscreen to wear. There are hundreds of options on the market and it’s critical to know what to look for, because some are worse for your skin than better.  



A great resource is the Guide to Sunscreens created by the Environmental Working Group (EWG), an independent non-profit consumer resource group that provides consumers with ratings on protection levels and ingredients on over 1,000 sunscreens, facial screens and lip balms.

Nine Beyond Coastal products were rated low hazard by the EWG and they earned three of the top five spots out of the 435-product submissions in the non-mineral sunscreen category.



Unlike some other sunscreens on the shelves, Beyond Coastal is a broad-spectrum sunscreen (UVA= anti-aging and UVB-= anti-burning). You may be surprised to learn that the ingredients in sunscreen formulas used for protection only take up a small percentage of the bottle, leaving the remainder of the cream comprised of “fillers”. Some sunscreen manufacturers jump on this opportunity to save cost and use cheap, harmful fillers. Not at Beyond Coastal, their fillers are all healthy, anti-oxidant rich ingredients such as shea butter, aloe vera and larch tree oil to leave your skin nourished, hydrated and protected. 

More of a visual learner who likes pictures?

Check out this infographic explaining all of the above.

Thank you for reading this public announcement.