PAST & PRESENT
At White Cloud we believe in true partnerships with our brands. We act as extensions of the in-house teams and genuinely live the lifestyle our brands promote. In order to speak authentically, we look to partner with brands we trust and are a natural cultural fit.
Beyond Coastal was founded in 2006 with the goal of offering the cleanest, healthiest sun care products possible at a reasonable price. For the fifth year in a row, the Environmental Working Group (EWG) rated Beyond Coastal among the safest sunscreen brands on the market. In fact, it is the only brand to receive top “Low Hazard” rankings for 100% of its products in both the non-mineral and mineral categories this year. The sun care brand’s formulas are carefully crafted to offer true broad-spectrum protection and are packed with moisturizing botanical antioxidants that nourish, repair and hydrate your skin. The company is headquartered in Sun Valley, Idaho. More: BeyondCoastal.com
Founded in 2006, Black Crows is a Chamonix, France-based brand that was born out of a desire to collide beauty and efficiency into skis. Named for the Alpine Chough, Chamonix’s omni-present black bird which is one of the few birds that can fly at an altitude of over 4000 meters, the brand is dedicated to creating obsessively design-driven products that are uncompromising in performance and identity for contemporary skiing. The brand broke into the North American market in early/late 20xx with founding idea that "skis that are good in Chamonix will work anywhere." A statement which has proven true. Black Crows now prepares to do the same with its luxurious, performance-driven apparel category, showing in its entirety for the first time at Outdoor Retailer Snow Show 2018. For more information, visit black-crows.com.
In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of United States-made outdoor products and apparel. Within the last 20 years, Chums has also established itself as a leader in eyewear and PPE accessories in the industrial safety market. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983. More: Chums.com
Founded in Whistler, BC in 2016, gogglesoc’s three founders developed a solution to scratched and scuffed goggle lenses with the gogglesoc: a stretchy microfiber cover made from recycled plastic bottles that comes in more than 50 designs. Their innovation was quickly embraced by the founders’ home Whistler ski resort and is now available in over 65 ski resorts and eight countries. The gogglesoc brings a convenient, stylish, customizable and sustainable design at a reasonable price point while protecting pricey lenses from the thrills and spills that come during après time, the commute to the base, the chairlift ride, and off-season storage. gogglesoc is committed to creating the smallest possible environmental footprint and gives back to winter sport communities with product donations to local nonprofits and partnerships with organizations such as Protect Our Winters. For more information about gogglesoc, visit gogglesoc.com.
Born out of founder, Jeff Ladra’s, lifelong vision to make the perfect, do-all flannel, Pladra was founded as a passion project in 2009, but quickly grew in to a full-time business venture by 2013. Since it’s inception, Pladra has been built on the foundation of quality: quality of fit, quality of materials, and quality of construction. Pladra shirts are made from the highest quality, durable, yet comfortable, fabrics, with unique styling including custom labels, buttons and embroideries. All fabrics are woven in Portugal and every Pladra is built right here in the USA. More: Pladra.com
Founded in 2008, Skida is a Burlington, Vermont based company that designs and produces outdoor inspired headwear and accessories. Skida believes in local production, limited edition products and a fresh perspective. Driven by a love for outdoor adventure, Skida’s products match an active, playful lifestyle for women, men, and children. Skida sources high quality materials including a luxury Cashmere line sourced from family-operated factories and local craftsman in Nepal. More: skida.com
We’re a startup. You can find us on the trails, singletrack, skin track, and scrambling around our hometowns—we live for the alpenglow and love après. Wild Rye was founded in 2015 to make design-forward outdoor softgoods that you want to wear…day after day after day. For women, by women. We’re driven by design, which means we’ve crafted our apparel to be beautiful, feel great, and work for you so you can focus on the task at hand. We’re innovating with natural fibers, colors, and the all-important-fit to deliver staples that you’ll want to wear everyday. Welcome to Buttermilk country—play wild. More: Wild-Rye.com
Located in the stunning Wood River Valley’s Ketchum, Idaho, Zenergy Health Club & Spa is dedicated to every member’s individual attainment of health and wellness. As one of the nation’s premier health clubs and spas, consistently voted as one of the nation’s “best” and “most luxurious” by the likes of CNBC, SHAPE and MSN, Zenergy delivers 5-star guest service in a 50,000 square-foot facility. The club includes a full-service spa, Sports Rehab Clinic, café, boutique, indoor and outdoor saltwater pools and Jacuzzi, indoor tennis courts and eucalyptus steam rooms. With an all-inclusive approach to health and wellness, Zenergy not only offers 85 weekly group fitness classes and state-of-the-art fitness equipment, but also provides members with cutting-edge health programs and technologies to further instill wellness into their everyday lives. More: zenergysv.com.