At White Cloud we believe in true partnerships with our brands. We act as extensions of the in-house teams and genuinely live the lifestyle our brands promote. In order to speak authentically, we look to partner with brands we trust and are a natural cultural fit.
At Gear.com, you can shop simpler, give smarter, live better, get outside faster and share the wealth of adventure. Gear.com helps everyone “get out there” sooner to experience the “5 to 9 life” with easy access to a handpicked product collection featuring the best—and oftentimes under-the-radar—brands out there. The Gear.com Give-A-Buck program helps more people, especially those who don’t have the means, get outside. On every purchase you make, Gear.com gives 20% back: 10% back to you for your next purchase, and 10% to someone of your choice to help them access the outdoors with the best gear in the industry. Gear.com Is committed to being the connoisseurs of the good life, taste-makers and conscientious curators of great gear. For more information, visit gear.com.
Founded in Whistler, BC in 2016, gogglesoc’s three founders developed a solution to scratched and scuffed goggle lenses with the gogglesoc: a stretchy microfiber cover made from recycled plastic bottles that comes in more than 50 designs. Their innovation was quickly embraced by the founders’ home Whistler ski resort and is now available in over 65 ski resorts and eight countries. The gogglesoc brings a convenient, stylish, customizable and sustainable design at a reasonable price point while protecting pricey lenses from the thrills and spills that come during après time, the commute to the base, the chairlift ride, and off-season storage. gogglesoc is committed to creating the smallest possible environmental footprint and gives back to winter sport communities with product donations to local nonprofits and partnerships with organizations such as Protect Our Winters. For more information about gogglesoc, visit gogglesoc.com.
Hest makes premium products to make the great outdoors greater. Its first offering has been designed to turn your tent, car or van into the same sleep haven as home. Introducing the Hest Sleep System: foam as you would find in your bedroom mattress combined with drop stitch construction (like you’d find on stand-up paddleboard) offers premium comfort with a stable base platform and ability to reduce the thickness for storage. More info and website coming soon!
Founded in 2008, Skida is a Burlington, Vermont based company that designs and produces outdoor inspired headwear and accessories. Skida believes in local production, limited edition products and a fresh perspective. Driven by a love for outdoor adventure, Skida’s products match an active, playful lifestyle for women, men, and children. Skida sources high quality materials including a luxury Cashmere line sourced from family-operated factories and local craftsman in Nepal. More: skida.com
Discover the future of camping with Tentsile, portable tree houses that combine the comfort and versatility of a hammock with the security and multi-person occupancy of a tent. Inspired by their love of trees and the Ewok village from Star Wars, Tentsile is the ideal low-impact shelter. The unique design allows groups of people to enjoy the experience of camping amongst the trees, suspended above the ground for increased separation from insects, predators, damp or uneven ground.
For each tent they sell, Tentsile plants eighteen new trees with partner organizations WeForest and The Eden Project. Both of these international non-profits promote pioneering movements in large-scale sustainable reforestation and poverty alleviation initiatives. To date, Tentsile’s efforts have resulted in the planting of over 325,000 trees. Follow their #BecomeOneOfTheMillion campaign as they work towards planting over a million trees by 2022.
For more information, visit www.tentsile.com
We’re a startup. You can find us on the trails, singletrack, skin track, and scrambling around our hometowns—we live for the alpenglow and love après. Wild Rye was founded in 2015 to make design-forward outdoor softgoods that you want to wear…day after day after day. For women, by women. We’re driven by design, which means we’ve crafted our apparel to be beautiful, feel great, and work for you so you can focus on the task at hand. We’re innovating with natural fibers, colors, and the all-important-fit to deliver staples that you’ll want to wear everyday. Welcome to Buttermilk country—play wild. More: Wild-Rye.com
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, Lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a bilingual and proudly Canadian suite of capabilities to the outdoor brands it helps succeed and grow. For more information about Origin, please visit www.originoutside.com
Women-Led Wednesday is a new purpose-driven, annual shopping holiday occurring annually on the Wednesday before Thanksgiving. Similar to Small Business Saturday and Giving Tuesday, WLW aims support a very specific business leader: Women! Women-Led Wednesday is designed empower women at the top through collective purchasing power and shining the spotlight on female-led brands.
Beyond the “Wednesday” shopping holiday, the Women-Led Wednesday (WLW) website will be an ever-growing and evolving discovery hub for the general public to discover (and shop) new women-led brands year-round.
Why is this important? Women are currently 50.8% of the population and 52% of the professional-level work force in the US, but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. To put it even more poignantly, as of 2015 there were more CEOs name John than women of any name running S&P 1500 companies, according to a study published by the New York Times. Furthermore, according to a gender study conducted by Morgan Stanley, “More gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction.” Learn more at womenledwednesday.com
Located in the stunning Wood River Valley’s Ketchum, Idaho, Zenergy Health Club & Spa is dedicated to every member’s individual attainment of health and wellness. As one of the nation’s premier health clubs and spas, consistently voted as one of the nation’s “best” and “most luxurious” by the likes of CNBC, SHAPE and MSN, Zenergy delivers 5-star guest service in a 50,000 square-foot facility. The club includes a full-service spa, Sports Rehab Clinic, café, boutique, indoor and outdoor saltwater pools and Jacuzzi, indoor tennis courts and eucalyptus steam rooms. With an all-inclusive approach to health and wellness, Zenergy not only offers 85 weekly group fitness classes and state-of-the-art fitness equipment, but also provides members with cutting-edge health programs and technologies to further instill wellness into their everyday lives. More: zenergysv.com.