Working with Whitecloud Communication and Cassie has been nothing short of professional excellence. Knowledgeable and experienced in public relations, Cassie knows how to support a brand, product, or an organization; leaving nothing on the table. It has been a pleasure working with the team.
-Colleen Gilligan, Marketing Director
“Skida linked up with White Cloud two years ago. Since then, we are delighted to have a ‘remote’ extension of our marketing team based in Idaho, enabling us to stay connected with the ski and outdoor industry out west with ears to the ground for cool opportunities for Skida to be actively involved with! Cassie and her team has steadily provided a channel of press and exposure for Skida that has kept us on the forefront of the outdoor gear world as a small brand."
-Corinne Prevot, Owner and Founder
Moving from full-time in-house PR representation to an agency was a bit scary for us. We’re a small team managing a portfolio of four fledgling European technical outdoor brands in North America, comprising a total of seven separate retail seasons each year. With all of the moving parts and complexities involved with our business, we were seeking a dynamic PR partner with solid existing media relationships who was willing to do the legwork required to become intimately familiar with our brands, initiatives, and products, and effectively translate each to resonate with the North American trade and consumer media — and ultimately — our end consumer. No easy task, but the White Cloud Communication team has exceeded expectations, having achieved solid results from the get-go; and having become an integral component of our brand building strategy in this enormous and complex market.
-Jamie Starr, Salewa