White Cloud Services

Behind each and every interaction, there is a connection sparking anything as small as a first impression to creating something as valued as a sustained relationship. White Cloud recognizes the value of every single touch point of interaction and is purposely positioned as a direct extension of the brand connecting the authenticity of the brand with lasting interactions.

 


Communication strategy & PR

In addition to story and strategy development, White Cloud leverages a deep network of genuine relationships with editors, publishers, writers, producers, bloggers and influencers across multiple channels and categories of the marketplace to create buzz and brand awareness through:

  • Story Development
  • Brand and Product Copy
  • Press Releases
  • Media Outreach
  • Editorial Product Placements
  • Brand Coverage  
  • Tradeshow Representation
  • Blogger Outreach
  • Crisis Management  
  • Influencer Management
  • Media Experiences

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Marketing Strategy

White Cloud works hand in hand with your business stakeholders to build an integrated and symbiotic strategy in order to align all earned, paid and owned pieces of the marketing puzzle and reach brand goals through:

  • Comprehensive Marketing Plans
  • Go-to-Market Research
  • Partnership Strategy
  • Content Strategy
  • Development of Brand Voice
  • Athlete/Ambassador Programs
  • Digital/Social Strategy

Events

Create lasting impressions and authentic interactions with your brand or a its key products through well-planned special events; experiences that spark and strengthen relationships with the brand’s targeted influencers:

  • Go-to-Market Product Launches
  • Media Showrooms
  • Experiential Media Events
  • Deskside Media Appointments
  • Company-Wide Sales Meeting Special Events

Media Planning

Deliberate in strategy and achieving goals, White Cloud focuses on making the best selection for every dollar spent to promote your brand or product through paid opportunities:

  • Media and Ad Planning
  • Negotiations
  • Budget Planning
  • Measurement
  • Social Media Strategy
  • Social Activation

Content Creation

Establishing an authentic brand voice is an art of content, timing and consistency.  Synchronize all communication with a complete content strategy appropriate for your brand and its customers:

  • Copy Writing
  • Newsletters
  • Campaign Ideation
  • Content Creation & Facilitation
  • Influencer Research
  • Ambassador Management

 

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