The WCC Advantage
WCC clients receive director-level support without the risk of being punted to a coordinator due to retainer size. We are extremely hands-on and prefer to be be an extension of our clients’ in-house team.
We have in-depth knowledge of company landscapes and the nuances of working with new brands. We know how PR and marketing strategies synergize with other arms of a company, from sales to budget-building, enabling us to provide experience-based support.
EXTENSION OF THE TEAM
Consider us your out-of-house communication and marketing department. Do you want to bounce campaign ideas off of us? Bounce away. You’re stumped and need a brainstorming session? We’re just a phone call away! Are you short handed setting up the trade show booth? We’re willing to roll up our sleeves and wrangle mannequins.
DIGITAL MARKETING EXPERTISE
We’ve helped local and national companies achieve goals that go well beyond clicks, links and news mentions. For us, success is aligning PR together with big-picture digital marketing tactics to target the right audience, at the right time with the right message.
HOLISTIC & COMPREHENSIVE APPROACH
We prefer to incorporate everything from day-to-day media relations to custom event design into a PR retainer. We believe everything works better when taken from a holistic approach — leading to better opportunities and experiences for media and thus, more success for our brand partners.
We research, listen, learn, understand and ask the challenging questions in order to develop compelling stories and dive into a brand. We are not afraid to take the time to do our research and understand not only the company and product but also the industry, landscape and competition – what they’re doing well and where they’re falling short.